The live-streaming industry has evolved so much in the past few years that all the major social media platforms have included live content for themselves. Major platforms like Facebook, Youtube, and Instagram have included the option to live stream the content and it is generally entertainment re popular than any other form. Hoping on to the trend that live streaming has produced, there is a million-dollar idea that has emerged known as Entertainmerce which is provided by Key Opinion Leaders (KOLs). In this article, we will talk about everything related to live streaming along with the concept of Entertainment and its impact.
What is Entertainment
Entertainment is a trend that combines entertainment and e-commerce provided by Key Opinion Leaders through live streaming. Businesses in China have been using KOLs to advertise and sell their products through live streams for a few years now. As a result, audiences can watch, comment, ask questions, and even make purchases in real-time.
This innovative marketing method has created enormous opportunities for businesses and individuals who want to make money by carrying products from various suppliers and advertising them on live streams. These KOLs, are like social media influencers or content creators, that assist businesses in making sales to their target audiences.
Advantages of Live Streaming
As we know, every part of our entertainment world is slowly transforming to live streaming and there are many advantages to using live streaming.
- Because there is less time spent in pre-production, live streams are faster to broadcast.
- Live streams are less expensive because they do not require video editors.
- Because videos can be live-streamed from mobile devices, they do not necessitate the installation of expensive equipment, reducing the required investment.
- Live streams are preferred by users over pre-recorded videos. According to Forbes, Facebook live videos are three times more popular than pre-recorded videos.
Entertainment: A Modern Form of Live Streaming
Entertainment combines all of the benefits of live streaming with the added benefit of converting engagement to sales and providing immediate ROI.
As we know, Kim Kardashian sold 150,000 bottles of her KKW perfume in minutes on a live stream, according to the Business Insider article. Last year, she featured it on one of the top live streamers’ (Viya) shows on Tmall, the main competitor to online Chinese retail giant Alibaba’s Taobao Live. Furthermore, she amassed a whopping 13 million viewers for the event.
Live Streaming Platforms
Live push is a video streaming dashboard that provides live media streaming, live scheduling, and VOD hosting services. It is built on a highly scalable cloud to stream live events at any scale. Easily broadcast live media to over 45 streaming platforms at the same time, including Facebook, YouTube, Twitch, and LinkedIn, with no additional effort from the user.
For live and recorded media streaming, Livepush supports HD, Full HD, and 4k resolutions and automatically encodes them into low-to-high resolutions for a faster and more adaptable streaming experience. Live push provides multiple free plans to avail of Twitch and Youtube streaming at the same time.
Benefits of Using A Streaming Platform
If you use a streaming platform like LivePush, it allows you to stream on multiple platforms at the same time which will help you reach a huge audience. Multistreaming introduces new requirements for content creators who want to broadcast video. They must ensure that their systems can handle multiple viewers at the same time without stuttering or buffering.
To meet the demand for the live feed, they also require a strong content delivery network. Viewers can access the app store and play store. They can quickly download internet video platforms to their mobile devices. However, when streaming content, you must also be cautious. They must ensure that they have a dependable, fast internet connection with enough bandwidth to support multiple feeds.
We have already witnessed the rapid adoption of live streaming by businesses and content creators as proven successful in capturing the attention of our younger generation in particular. Innovative businesses should keep an eye out for trends like this one, especially with the rise of Amazon Live and other e-commerce behemoths. It is critical to strike while the iron is hot, hire KOLs in your industry, and fully capitalize on this phenomenon’s enormous ROI potential.